YNG Can Learn From Dayton’s Marketing Agenda
Posted on November 17, 2007
Filed Under General
Now that YNG has been approved for some SCASD assistance it can move forward with talks with a potential airliner. But what about two areas of marketing? YNG will have to market itself first to any airlines under consideration and secondly to the passengers in the Youngstown-Warren area.
It is my hope that when a Marketing Director is hired that individual will insist on a professional top notch marketing package to distribute to the airline of choice. It will have to be a good one to get the attention of an airline these days. Its message will have to be concise and crystal clear as to why they should serve the YNG airport.
A weakness now exists at PIT in that they are raising fees to carriers using the airport. Some will pay it and some will rethink whether to remain or not. It is that sliver of airlines that I believe need to be approached by YNG including USAirways. Even if USAirways Express turboprop service could be obtained to DCA for example it could be a win-win for both the commuter airline and the population in the immediate area. The turbo-prop service would be a fuel saver plus a departure from YNG instead of PIT could be a fee saver of benefit for USAirways Express. The added flight at YNG could start turning passenger heads towards YNG instead of PIT. It could be on a trial run basis for both sides to look at to monitor the results and might eliminate the need for upfront SCASD funds. No ramp fees during the experimental period could be in the agreement which might seal the deal. The SCASD funds could be saved for some other legacy airline consideration. After some additional airline service is obtained YNG will have to market itself to the immediate area. YNG can learn from techniques at Dayton:
http://www.daytondailynews.com/search/content/oh/story/business/2007/11/12/ddn111307airport.html
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Thank You!
Great Ideas Karl. I’m glad to finally get some well thought out ideas on this blog, from someone that is not ME!
Let’s hope something is worked out here soon!
FLY YNG
While we’re still on the subject of marketing an airport and/or airline service you might be interested to hear what the airport director at RFD has to say regarding the subject. I found this clip on a Rockford television station’s website which deals with the start of their new RFD To IWA flight. But within this clip the airport director stresses the point of how it is the airport’s responsibility to market the product and then the general public has the responsibility to use the product. You use it or lose it.
Courtesy: WTVO-TV
http://mystateline.com/media_player.php?media_id=9391
Remember when I have suggested that YNG lower fees to airlines to get them to come to YNG. Well lookee here:
“In Dayton, each of the year’s milestones are part of Ahmad’s strategy to lower the amount his airport charges airlines per passenger on flights.”
DAY Records Success Under New Director
http://www.bizjournals.com/dayton/stories/2007/12/17/story7.html?b=1197867600^1563102