Consultant Research: Landrum and Brown
Posted on December 23, 2007
Filed Under General
One of the two companies that have formally submitted bids to consult with airlines for the Youngstown-Warren Regional Airport is Landrum and Brown out of Cincinnati, OH. I decided that I should do my homework on the company and inform you guys about them.
Before I begin, here is the link to the Landrum and Brown official website…
Now I toured this site for about 20-25 minutes the past few days and looked at the aviation planning projects on the pages, and come across some interesting information. This company works for some major airports in the USA; including Cincinnati, Ft. Lauderdale, Chicago O’Hare, and Baltimore, those are some of the largest airports in the USA! After clicking around some more, I noticed that this company was hired mainly to update airport’s master plans for the FAA; something that YNG did the past few years and that should be made public any month now.
One thing I did not notice in my time on the site was anything really related to what YNG wants this company for, and that is as a marketing consultant. The closest thing to it may be the forecasting dept. they have there, which is working on a New York Air Service plan. The plan is trying to develop a short and long term plan to figure out the best plan for air service across the New York area.
So from what I saw, I am very impressed by this company. It is evident they get the job done because many of the airports that use this company, are using it for more than 1 thing… But despite that, like I previously said, I really don’t see any aspect of their company that concentrates on working with airports and airlines to get service. That is something Bowser and the Port need to realize. If I were them I’d request previous documents of marketing that this company has done in the past; because until I see them, I am not sold on them being able to do the job that YNG would ask of them. They are a great company, but I am not quite sure they are the type company we need!
Comments
2 Responses to “Consultant Research: Landrum and Brown”
Leave a Reply
-
Downtown Live
Live view of downtown Youngstown courtesy of WYTV Channel 33.
-
Stats
You Are Visitor Number:
Thank You!
Secondary airports like YNG and ORH spending monies on consultants to attract airlines is ridiculous. Everyone knows the airlines that you want and these airlines want monies to come, so why waste limited monies on consultants–invest in the airlines.
Look at RFD, their Airport Director sells the airport to the targeted airlines. They do not hire a consultant. Who better to sell the airport then the airport’s own airport director??
In fact I feel attracting airlines to an airport should be part of the airport director’s job and compensation bonus package. If he or she can not get it done, fire them and hire some one who can.
Hiring a consultant who grabs a 6 figure consulting fee to tell you that you need to talk to Myrtle Air Direct, USA3000 and a couple Charter Airlines like Apple is a complete waste. Put out an RFP for an Airport Director who can sell the benefits of your airport, not one who will waste your monies on consultants.
I find Bill Randell’s comments to the point. I can’t find fault either with what he stated. In an earlier post I stated this which Bill may have read:
While we’re still on the subject of marketing an airport and/or airline service you might be interested to hear what the airport director at RFD has to say regarding the subject. I found this clip on a Rockford television station’s website which deals with the start of their new RFD To IWA flight. But within this clip the airport director stresses the point of how it is the airport’s responsibility to market the product and then the general public has the responsibility to use the product. You use it or lose it.
Courtesy: WTVO-TV
http://mystateline.com/media_player.php?media_id=9391